Our Story

We are a family owned and operated company that is named after our beloved dog Diesel that passed away in 2017. If you knew Diesel, you knew that wanted to eat all of the time and his favorite spot was the kitchen.

 As a personal trainer and nutrition coach, the owner Aaron Lohman (@huge_fat_loser) knows the importance of protein and also knows grilled chicken gets boring and is inconvenient to find sometimes.

 That’s why he combined his love of cooking, fitness, local business and animals to create a product that not only is nutritious and tastes great but also uses products from small dairy farmers and gives 10% of our profits to animal charities.

 Thank you for your purchase and helping not only our family but helping animals and small American Wisconsin dairy farmers as well.

Nothing makes us prouder that to be able to say we are made in America.